Marketing Activities and Advertising Suppliers (Under Supervision of GM – OPS):

• Assisting in executing the Brand’s monthly, quarterly or yearly marketing and promotion events.
• Liaise with designers to arrange promotional campaigns in all types of media for products and organizations.
• Develop specific marketing activities based on the Brands requirements.
• Prepare and present marketing budget for respective Brands that is in line with brand standards and overall financial budget.
• Support and facilitate the implementation of marketing plan at respective brand outlets.

Marketing Communication:

• Assist the development and communication of informational programs.
• Assist in coordinating events such as opening of new outlets, launching of new products, or other activities to gain public attention through various media.
• Assist in marketing plans and activities implementation.
• Raise promotion details of each campaign to communicate with operations.
• Coordinate to setup the promotions’ keys in ePoint system.
• Assist to blast out promotion news via Brand’s website and social media.
• Monitor and report on guest complaint or feedback that might affect the Brand’s operations.

Understanding Consumers:

• Work closely with General Manager (Operations) and restaurant leadership team and manage the development of new products (menu) and/or services based on marketing research conducted.
• Coordinate with restaurant leadership team and ensure implementation and full rollout of the new products and/or services.
• Monitor effectiveness of the new products and/or services and track ROI.

Customer Relationship Management (CRM):

• Coordinate with restaurant senior leadership team on designing and implementing prospective client contact systems.
• Organize and rollout special marketing events to mine relevant data on customers’ profile and ultimately build a robust CRM database.
• Conduct customer satisfaction survey in order to gain information on customer needs and overall satisfaction level.
• Monitor customer feedback and complaints and channel to relevant stakeholders for resolution.
• Based on CRM database, develop appropriate marketing interventions and activities in line with brand requirements.
• Manage, monitor the effectiveness and maintain the brand’s website and tapping on social media to reach out to customers.

 Marketing Administrative:

• Generate reports for Management review of marketing expenses
• Assist in pre and post analysis of sales campaign
• Update on competitors’ activities and their pricing
• Assist in menu mix analysis
• Getting relevant info for marketing review meeting
• File selected information in soft copy (google drive) and hard copy (in folder)
• Participate in ad-hoc Projects such as CSR program, media launch, etc

 Others:

• Perform any other additional responsibilities as assigned by the Immediate Superior.